Breaking news for CBD brands:
Meta has just announced that CBD brands can now utilize their advertising platform to promote CBD products in the United States. This is a game-changer for the industry. CBD brands have faced significant restrictions on mainstream platforms like Facebook and Instagram for years.
But it’s important to note that this new opportunity is limited to CBD products and does not extend to products containing THC.
Here’s how to get your CBD brand on Facebook and Instagram ads:
1) To ensure compliance with regulations and guidelines, Meta requires advertisers promoting CBD products to be certified with LegitScript. This certification ensures that certified advertisers adhere to all applicable local laws and industry codes, including Meta’s targeting requirements.
2) Ads may only target audiences within the United States and must not be directed at individuals under 18 years of age.
3) Fill out Meta’s form to get permission from Meta to run ads
Meta also allows the promotion and sale of hemp products in Canada, Mexico, and the United States.
Restrictions on CBD ads for Facebok and Instagram
Meta has a few restrictions on CBD ads running on their platform. Namely:
1) As mentioned above, ads can only target users 18+
2) Ads may make claims or imply that CBD products can treat, cure, prevent, mitigate or diagnose a disease or medical condition in humans or animals.
3) Ads cannot use images of THC, vaping pens, blunts, or marijuana buds.
4) Advertisers must comply with local laws
Common Questions
Officially, yes. You can advertise CBD products on Meta. This includes both topical CBD products, and ingestible CBD products like tinctures. However, CBD products may not contain THC.
Yes, you can mention CBD in facebook ads, but you may not mention or imply any medical benefits, or include information or images about THC or marijuana.
Meta’s policy for advertising non-ingestible hemp products (e.g. hemp fiber or seeds) has been revised so businesses no longer need written approval to promote the sale of such items in the U.S., Canada and Mexico, provided that they comply with all applicable local laws.
Brands can run hemp-related ads that educate, advocate, or give public service announcements related to CBD and CBD products so long as the ads don’t offer any prohibited products for sale.
We’re thrilled about this development and believe it will be a game-changer for the CBD industry. Now, CBD brands can diversify their marketing strategies beyond just SEO and affiliate marketing. Let’s embrace this opportunity responsibly, continue to educate consumers, and promote the potential benefits of CBD products.